Purple Cow

In the book "Purple Cow: Transform Your Business by Being Remarkable", Seth Godin says that the key to success is to find a way to stand out. Godin himself may be the best example of how this theory works. The marketing expert is popular on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, a respected intellectual and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.